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Event Creation and Development
• Specializing in environmental events, primarily cycling and Olympic- related
• Innovative event creation for corporate sponsors and event management groups
• International, national, or regional in scope
• Development of activation programs into the greater sports property
Marketing and Promotion
• Local market promotion
• National market promotion
• Creation of publicity platforms (school program, radio network)
• Sponsor activation idea generation and fulfillment
• Television and radio promotional activation
• Grass roots / industry promotion
• *Advertising (with strategic partnerships)
• *Promotional fulfillment
Sponsorship Sales and Revenue
• Property asset analysis and evaluation
• Sponsorship platform creation as extensions
• Creative sponsorship packaging
• TV and mass media integration creation
• Property brand positioning against company brand positioning
• Lead generation and sales
• Revenue generation enhancement (fundraising, merchandise and licensing)
Brand Development
• Brand positioning
• Brand attributes leading top creative
• Taglines
• Campaigns
• Style Guides
Press Operations
• Press Conferences and Mix Areas
• Press Room Operations
• Event Press Services
• Press Field Operations
• Press Conferences set-up
• Moderating Press Conferences
Public Relations
• Press Releases
• Newsletters
• Email blasts
• Event positioning
• Media Guide
• Event Guide
Athlete Services
• Sponsorship
• Marketing
• Public Relations
