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 PROJECT: S.K.Y. Streetball Syndicate was an original brand started in 2009, with a mission steeped in community outreach. An acronym for (S)erving (K)nowledge to (Y)outh, the organize touts many of the top street basketball players, including Mr. 720, Spyda, Pat Da Roc, and international star Guy DePuy of France, with exhibition games, speaking engagements and camps and clinics. KOM Sports Marketing partnered with Crossover Sports of Shanghai and Lee Greene of Hamilton, Bermuda, to create not only a dynamic new brand but an international marketing platform. RESULT: In its first year, the team played in eight countries and in 2010 signed a three-year deal with VOIT of China for a national tour in China with a reality TV series to be broadcast on CCTV (300 million viewers), as well as deal to partner with Champion 4 Champions, a group of former NBA and NFL greats. KOM has been responsible for all brand development (see illustrative work), marketing, and has shared event development and communications responsibilities with Crossover Sports. REFERENCE: www.skynolimit.net |
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 PROJECT: The Tour of Missouri started in 2007 with a goal of becoming one of the top five-ranked professional cycling stage races outside of Europe. North America's premier professional cycling event management group, Medalist Sports of Atlanta, Ga., choose KOM Sports Marketing to be its marketing and communications partner. RESULT: After three years, the event reached its lofty goal of becoming one of the premier events outside of Europe with more than half million spectators jamming the roads of Missouri. KOM Sports Marketing was the group that developed and managed the original brand development, marketing and communications plans while also managing marketing activation for corporate sponsors (see ATT example, 1.3MM phone books) of the event. During the event's three years, the highlights included broadcast to 168 countries, more than 50 sponsors, award-winning marketing programs, 38 million in direct economic impact to the state of Missouri, 1.2 billion impressions internationally for Missouri, 360 million impressions for sponsors, regional retail activation in 12 states, local promotions to more than 1,500 locations. KOM produced, placed and managed all media plans, including television, radio, web, print and viral campaigns (see event campaign "Cycling's Best Conquer the Midwest", capturing title sponsor Missouri Tourism's goal of making it one of the Midwest's top annual sporting events. REFERENCE: www.tourofmissouri.com |
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 PROJECT: Contracted only seven weeks before the event, the challenge from owner Samsung (Korea) was to put together an integrated and comprehensive local marketing plan, leveraging media sponsors for the now internationally-known World Cyber Games. It also included activating existing marketing partners XBOX, Circuit City, and Samsung into local consumer activation platforms. The event attracted gamers from 73 countries, was televised to more than 50 million viewers on line live. RESULT: KOM Sports Marketing, working with Cyber Games North America, created a local marketing program that included sponsorship from Comcast, KING-TV, The Stranger Weekly, Seattle Post-Intelligencer, TheEnd-FM, and KISM-FM. Against a $80,000 budget, KOM produced 3.1 million in earned media, using a multi-media approach including TV and web ads and vignettes, event preview show, on-air radio contesting and personality involvement (including appearances at the event), event guides (both Post-Intelligencer and The Stranger), and cross event promotions including a strong on-site presence at EndFest, Seattle's largest music festival . In addition, a cross promotion integrating a College Campus challenge using XBOX and a Circuit City branded mobile touring bus took the promotion to places like the University of Washington and roped in more than 1,000 contestants with winners playing off at the World Cyber Games event at Seattle's Qwest Center. Winners received XBOX 360 and Circuit City gift cards. More than 30,000 spectators attended the three days of the event. Finally, KOM set up a cause-related program for Samsung donating the 640 monitors used at the Cyber Games to local community centers for after school programs and matched up Microsoft for conversion on computers. |
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 PROJECT: KOM Sports Marketing was tapped as a consultant by the Bermuda Olympic Association to re-build its brand and image, create a long-term marketing plan, and sponsorship plan. RESULT: KOM Sports Marketing, partnering with Apex Communications, created a new brand strategy that included the look and feel (see sample, integrating pink beaches of Bermuda), modified logo, tagline and campaign for the BOA. KOM Sports Marketing also created a marketing strategy that will integrate sports performance programs as marketing platforms for junior and senior teams in designated sports for Bermuda athletes. KOM Sports Marketing also developed a comprehensive sponsorship performance evaluation and delivered both a integrated sponsorship revenue plans and sponsorship presentation. Within the first two months, two new founding partners were close to signing to support the BOA. |
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